What is Penny Shopping?

Penny shopping at Dollar General is when certain clearance or discontinued items ring up for $0.01 at checkout. It’s a real thing—but it takes the right list, exact item matches, and a bit of patience.

What “Penny Items” Are

  • Discontinued or Seasonal: Items that have reached the end of their clearance cycle (50% → 70% → 90% → $0.01).
  • Supposed to be removed: Stores are technically supposed to pull these from shelves, but they often get missed.

The #1 Rule: Exact Match Only

Penny shopping depends on an exact match. If it’s not the exact match from the list, it probably won’t ring up as a penny.

  • Same product name
  • Same size/variant/scent
  • Same packaging version

Step-by-Step Process

  1. Get the List: Check our weekly penny list updates. Fresh lists are easier than older ones.
  2. Scan: Use the DG App to verify prices. This is crucial.
  3. Find: Check clearance aisles, endcaps, and even regular aisles.
  4. Buy: Checkout normally. If it rings up $0.01, it’s yours!

Visual Reference Guides

Use these charts to identify tags, codes, and symbols.

Penny Shopping Cheat Sheet

Penny Shopping Guide Chart